Investigation of Google

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In the fall of 2019, Google was under investigation for its dominance on the internet and its “potential
monopolistic behavior”. The main focus of the investigation is to see if Google broke any laws
gaining rule in the advertising industry. The investigation is being done by fifty state attorney
generals and is led by Texas. Antitrust regulators are predicting that Google might have to create a
spin off search as a separate company. 
Google has become a universal name, and anybody who uses the internet knows what Google
is. According to eMarketer estimates, Google controls 31% of global digital ad dollars, which
surprisingly beats Facebook. Also, 9 out of 10 searches are conducted through Google, so it makes
sense that Google is so well-known. Alphabet, the parent company of Google, has an income of
$31 billion, revenue of $137 billion, and had a market value over $820 billion last year. The director
of privacy at Stanford’s Center for Internet and Society, Jeng King, said, “There’s definitely concern
on the part of the advertisers themselves that Google wields way too much power in setting rates
and favoring their own services over others,”
Image result for google income


I believe that the investigation on Google may be justified, however I also believe that some of it
is unnecessary. Google has the amount of money it has because it is an enormous company with an
extremely large number of users. People choose to use Google over other companies because it is
simple, convenient, and has a vast variety of results. Google uses tactics in their marketing to gain
more income and there is nothing illegal about that. Throughout this whole investigation, Google
has also claimed that they are successful because it is “useful and beneficial to customers” and I
couldn't agree more. 



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