Diffusion of Innovations

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One of the more recent innovations that has become adopted is touch screen electronics, specifically the iPhone. This new technology could be represented by the diffusion of innovation theory as it has in recent years become a product owned by over a 100 million people in the United States. This product obviously was not an immediate success, it took many years for innovators to market, perfect, and change the product to fit the needs of its users. In 2007, Apple’s CEO Steve Jobs unveiled the first iPhone to the public. This product was designed to maximize efficiency and condense the needs of other electronics into one. Early adopters gravitated to this product due to how different it was compared to everything else on the market. The iPhone was almost fully touchscreen, something people had not yet seen before. However, this new technology was not immediately accepted. One of the most personal examples of this was my father. My father always used his Blackberry phone (competitor of the iPhone) and resisted getting an iPhone for many years. He was a member of the late majority, as he waited almost 4 years before he purchased his first iPhone. My father wanted the product to be proven more efficient, practical, and useful before he was willing to make the investment. I on the other hand was an early majority member as I was given the product in 2012 as a Christmas gift. I was extremely excited for the product and fell in love quickly while my father remained skeptical. Eventually, my father's Blackberry phone was given up for an iPhone, and today he still raves about his love for this new found product. As a current user of the iPhone, I personally do not see any downsides to the product. However, Apple was able to force companies like Blackberry out of business and monopolize much of the market.

Blackberry vs iPhone | Ashkan's Blog



Source: www.nytimes.com/2017/06/19/books/review/one-device-secret-history-iphone-brian-merchant.html.

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